Charlie Hsu is the Creative Director of British sports brand Walsh UK, with overall responsibility for the operations and creative innovation of the 60+ year old brand. Charlie brings a unique personal style to the brand and is committed to modernising the brand whilst retaining traditional craftsmanship and classic design.

As the soul of the brand, Charlie is not only deeply involved in design and creativity, but also travels around the world to develop a broader international perspective for the brand. The documentary focuses on Charlie's day-to-day work in design, international promotion and brand management, exploring how he spreads the Walsh brand across different cultures, blends traditional and contemporary aesthetics, and leads Walsh to continue to innovate and grow in the global marketplace.